Stevens Point Brewery
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Stevens Point Brewery is a regional
American American(s) may refer to: * American, something of, from, or related to the United States of America, commonly known as the "United States" or "America" ** Americans, citizens and nationals of the United States of America ** American ancestry, pe ...
brewery A brewery or brewing company is a business that makes and sells beer. The place at which beer is commercially made is either called a brewery or a beerhouse, where distinct sets of brewing equipment are called plant. The commercial brewing of be ...
located in
Stevens Point Stevens Point is the county seat of Portage County, Wisconsin, United States. The city was incorporated in 1858. Its 2020 population of 25,666 makes it the largest city in the county. Stevens Point forms the core of the United States Census Bur ...
,
Wisconsin Wisconsin () is a state in the upper Midwestern United States. Wisconsin is the 25th-largest state by total area and the 20th-most populous. It is bordered by Minnesota to the west, Iowa to the southwest, Illinois to the south, Lake M ...
. The brewery is the fifth-oldest continuously operating brewery and the third-oldest privately owned brewery in the nation. The company's sales volume among all breweries in the nation increased from 50th in 2009 to 32nd in 2015. Among craft breweries, the company's sales volume ranks 25th in the nation as of 2015. The brewer has won awards several times including the category for American-style amber three times for their ''Point Amber Classic'' brand (Gold in 1996; Silver in 2002; Gold in 2012), and three times in the Schwarzbier category for their ''Point 2012 Black Ale'' (Silver in 2011; Silver in 2012; Gold in 2013). The brewer has also won awards for other brands in its portfolio.


History

The company was founded in 1857 by George Ruder and Frank Wahle. In 1864, the company provided its
beer Beer is one of the oldest and the most widely consumed type of alcoholic drink in the world, and the third most popular drink overall after water and tea. It is produced by the brewing and fermentation of starches, mainly derived from ce ...
to the troops during the
American Civil War The American Civil War (April 12, 1861 – May 26, 1865; also known by other names) was a civil war in the United States. It was fought between the Union ("the North") and the Confederacy ("the South"), the latter formed by states th ...
. The brewery was subsequently sold to Andrew and Jacob Lutz in 1867. The Lutz family continued operations until it was sold to Gustav Kuenzel in 1897. The company was then organized as the Gustav Kuenzel Brewing Company in 1901. The following year, it was renamed the Stevens Point Brewing Company. Ludwig Korfman purchased a controlling interest in the company in 1924 and reorganized the company as the Stevens Point Beverage Company. The company faced local competition from the mid-1860s through the
Prohibition era Prohibition is the act or practice of forbidding something by law; more particularly the term refers to the banning of the manufacturing, manufacture, storage (whether in barrels or in bottles), transportation, sale, possession, and consumption ...
of the 1920s, when the remaining competition went out of business. During the 1950s, the brewery began using cans in production. In 1973, Point Special brand beer was rated the top
American American(s) may refer to: * American, something of, from, or related to the United States of America, commonly known as the "United States" or "America" ** Americans, citizens and nationals of the United States of America ** American ancestry, pe ...
beer in a taste test as reported by Mike Royko, a prominent columnist for the ''
Chicago Daily News The ''Chicago Daily News'' was an afternoon daily newspaper in the midwestern United States, published between 1875 and 1978 in Chicago, Illinois. History The ''Daily News'' was founded by Melville E. Stone, Percy Meggy, and William Dougherty ...
''. By the 1970s the company was owned by Felix and Ken Shibilski. In 1990, the company first began selling its product outside Wisconsin, in
Illinois Illinois ( ) is a U.S. state, state in the Midwestern United States, Midwestern United States. Its largest metropolitan areas include the Chicago metropolitan area, and the Metro East section, of Greater St. Louis. Other smaller metropolita ...
,
Indiana Indiana () is a U.S. state in the Midwestern United States. It is the 38th-largest by area and the 17th-most populous of the 50 States. Its capital and largest city is Indianapolis. Indiana was admitted to the United States as the 19th s ...
,
Michigan Michigan () is a state in the Great Lakes region of the upper Midwestern United States. With a population of nearly 10.12 million and an area of nearly , Michigan is the 10th-largest state by population, the 11th-largest by area, and the ...
, and
Minnesota Minnesota () is a state in the upper midwestern region of the United States. It is the 12th largest U.S. state in area and the 22nd most populous, with over 5.75 million residents. Minnesota is home to western prairies, now given over to ...
. In 1992, the Shibilskis sold the company to
Chicago (''City in a Garden''); I Will , image_map = , map_caption = Interactive Map of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = Country , subdivision_name ...
-based Barton Beers Ltd. The new ownership was unique for Barton in that Point beer was its only domestic product line, with all of its other offerings being imports. The company planned to tie sales to its Mexican brand,
Corona Corona (from the Latin for 'crown') most commonly refers to: * Stellar corona, the outer atmosphere of the Sun or another star * Corona (beer), a Mexican beer * Corona, informal term for the coronavirus SARS-CoV-2, which causes the COVID-19 di ...
, but when that brand's sales exploded, the Point brand became a distraction. In 2002, the company was sold back to Wisconsin ownership by
Milwaukee Milwaukee ( ), officially the City of Milwaukee, is both the most populous and most densely populated city in the U.S. state of Wisconsin and the county seat of Milwaukee County. With a population of 577,222 at the 2020 census, Milwaukee is ...
-based
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developers Joe Martino and Jim Wiechmann. That same year, the company introduced
gourmet Gourmet (, ) is a cultural idea associated with the culinary arts of fine food and drink, or haute cuisine, which is characterized by refined, even elaborate preparations and presentations of aesthetically balanced meals of several contrasting, of ...
sodas to its beverage list. In 2003, Point Special won the gold medal at the
Great American Beer Festival The Great American Beer Festival (GABF) is an annual beer festival hosted by the Brewers Association, held in Denver, Colorado. Typically held in late September or early October, the event is currently held at Denver's Colorado Convention Center. ...
in the premium lager category. In 2005, the company bought four beer brands from the James Page Brewing Company. By 2008, the company's products were distributed to 18 different states. For nearly 20 years, the company brewed and bottled
Karl Strauss Brewing Company Karl Strauss Brewing Company is a San Diego, California-based craft brewery with eleven brewpub locations across Southern California and an onsite tasting room at their main brewery in the Pacific Beach neighborhood of San Diego. Besides being av ...
brands until production was moved in January, 2009. The company expanded its annual brewery capacity to 100,000 barrels in 2011, and to 150,000 barrels in 2013.


Brands


Alcoholic beverages

*Point Special
Lager Lager () is beer which has been brewed and conditioned at low temperature. Lagers can be pale, amber, or dark. Pale lager is the most widely consumed and commercially available style of beer. The term "lager" comes from the German for "storage" ...
*Point Bock
Seasonal A season is a division of the year based on changes in weather, ecology, and the number of daylight hours in a given region. On Earth, seasons are the result of the axial parallelism of Earth's tilted orbit around the Sun. In temperate and po ...
*Point Amber Classic *Point Cascade
Pale Ale Pale ale is a golden to amber coloured beer style brewed with pale malt. The term first appeared around 1703 for beers made from malts dried with high-carbon coke, which resulted in a lighter colour than other beers popular at that time. Diff ...
*Point Belgian White Wheat Ale *Point Onyx Black Ale *Point Three Kings Kolsh Style Ale *Point Nude Beach Summer Wheat *Point
Oktoberfest The Oktoberfest (; bar, Wiesn, Oktobafest) is the world's largest Volksfest, featuring a beer festival and a travelling carnival. It is held annually in Munich, Bavaria, Germany. It is a 16- to 18-day folk festival running from mid- or ...
*Point
St. Benedict Benedict of Nursia ( la, Benedictus Nursiae; it, Benedetto da Norcia; 2 March AD 480 – 21 March AD 548) was an Christianity in Italy, Italian Christian monk, writer, and theologian who is venerated in the Catholic Church, the Eastern Ortho ...
's Winter Ale *Point Drop Dead Blonde *Point Smiley Blue Pils *Point Beyond the Pale IPA *Whole Hog Raspberry Saison *Whole Hog Russian Imperial Stout *Whole Hog Six Hop India Pale Ale (IPA) *Whole Hog Scotch Ale *Whole Hog Barley Wine Style Ale *Whole Hog Pumpkin Ale *JP Casper White Stout *JP Yabba Dhabba Chai Tea Porter *JP Ould Sod Irish Red India Pale Ale (IPA) *JP Accapella Gluten-Free Pale Ale *Ciderboys First Press *Ciderboys Magic Apple *Ciderboys Peach County *Ciderboys Raspberry Smash *Ciderboys Cranberry Road *Ciderboys Mad Bark ;Baraboo Brewing Company brand beers, produced for
Hy-Vee Hy-Vee, Inc. () is an employee-owned chain of supermarkets in the Midwestern and Southern United States, with more than 280 locations in Iowa, Illinois, Kansas, Minnesota, Missouri, Nebraska, South Dakota, Wisconsin, and soon Indiana, Kentucky, ...
supermarkets. *Woodpecker Wheat *Lumberjack IPA *Red Granite Lager *Snow Drift Black IPA *Bonfire Märzen ;Former production *Point Holiday Beer (1935–1940) *Prize Beer (1935–1940) *Big Charlie Beer (1937–1944) *Amber Prize Beer (1939–1950) *
Karl Strauss Brewing Company Karl Strauss Brewing Company is a San Diego, California-based craft brewery with eleven brewpub locations across Southern California and an onsite tasting room at their main brewery in the Pacific Beach neighborhood of San Diego. Besides being av ...
brands (1989–2009)


Gourmet sodas

*Point Premium
Root Beer Root beer is a sweet North American soft drink traditionally made using the root bark of the sassafras tree ''Sassafras albidum'' or the vine of ''Smilax ornata'' (known as sarsaparilla, also used to make a soft drink, Sarsaparilla (soft drink ...
*Point Premium
Diet Diet may refer to: Food * Diet (nutrition), the sum of the food consumed by an organism or group * Dieting, the deliberate selection of food to control body weight or nutrient intake ** Diet food, foods that aid in creating a diet for weight loss ...
Root Beer *Point Premium
Vanilla Vanilla is a spice derived from orchids of the genus ''Vanilla (genus), Vanilla'', primarily obtained from pods of the Mexican species, flat-leaved vanilla (''Vanilla planifolia, V. planifolia''). Pollination is required to make the p ...
Cream Soda *Point Premium
Black Cherry ''Prunus serotina'', commonly called black cherry,World Economic Plants: A Standard Reference, Second Edition'. CRC Press; 19 April 2016. . p. 833–. wild black cherry, rum cherry, or mountain black cherry, is a deciduous tree or shrub of the g ...
Cream Soda *Point Premium
Orange Orange most often refers to: *Orange (fruit), the fruit of the tree species '' Citrus'' × ''sinensis'' ** Orange blossom, its fragrant flower *Orange (colour), from the color of an orange, occurs between red and yellow in the visible spectrum * ...
Cream Soda *Point Premium Kitty Cocktail Soda


References


External links


Stevens Point Brewery website
{{Coord, 44, 30, 37.65, N, 89, 34, 32.78, W, type:landmark, display=title American companies established in 1857 1857 establishments in Wisconsin
Brewery A brewery or brewing company is a business that makes and sells beer. The place at which beer is commercially made is either called a brewery or a beerhouse, where distinct sets of brewing equipment are called plant. The commercial brewing of be ...
Beer brewing companies based in Wisconsin American soft drinks Food and drink companies established in 1857